Naked Edge manufactures Veggie Go’s, an organic fruit and vegetable snack. Veggie Go’s are produced with organic ingredients and contain no added sugar or preservatives. They are dairy free, soy free, gluten free, vegan, non-GMO certified, organic certified and Kosher certified. Naked Edge produces four blends of Veggie Go’s: Mountain Berry Spinach, Carrot Ginger, Sweet Potato Pie and Cinnamon Spiced Beet.
Veggie Go’s are generally sold to natural and organic food retailers, some of which are well-known national chains, as well as conventional retailers and specialty stores. Veggie Go’s can be purchased in a growing number of retail locations, a farmers market and online.
As of August 1, 2014, Mister Goody owns 40% of the membership units of Naked Edge.
Organic Food Industry
According to a recent publication, the U.S. is the world’s largest organic food market, with sales of natural and organic foods exceeding $40 billion in 2010. From 2000 to 2010, the U.S. natural and organic food market grew at a compound annual growth rate of approximately 12% and is projected by the same industry source to grow at a compound annual growth rate of approximately 8% from 2010 to 2013. We believe growth rates for the U.S. natural and organic food market have been, and will continue to be, higher than those for the overall U.S. food market. We believe growth in the natural and organic food market is driven by various factors, including heightened awareness of the role that food and nutrition play in long-term health and wellness.
Naked Edge Management
John McHugh, Chief Executive Officer, Co-Founder
Mr. McHugh shares responsibility for all aspects of the business. Previously, he was a mechanical engineer with Ionex Research Corp and an engineering intern at Micromotion. He has a B.S. degree in mechanical engineering from the University of Colorado.
Lisa McHugh, President, Co-Founder
Mrs. McHugh shares responsibility for all aspects of the business. She also owns Body Intelligence Fitness, LLC which provides personal training and nutritional guidance. Previously, she was a certified personal trainer with 24 Hour Fitness and a fit model for Smartwool Corporation. She has the following certifications: NSCA Certified Strength and Conditioning Specialist, NASM Certified Personal Trainer and NAFP Certified Nutrition and Wellness Consultant. She has a B.A. degree in Integrative Physiology from the College of Arts and Sciences from the University of Colorado.